Business

Brave, BOLD and Brazen.

June 17, 2021

Every time I see the words brave, BOLD or brazen I literally get this tingly feeling all over. I can almost feel the meaning of these words blazing through my veins. So dramatic! Ha! But, in reality, it’s true. I think one of my biggest fears in life is that I will disappoint myself. Yes, […]

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I help wedding planners, designers and florists who are ready to step outside their comfort zone, face their biggest fears and start living their best life. 

I'm Rayna!

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Every time I see the words brave, BOLD or brazen I literally get this tingly feeling all over. I can almost feel the meaning of these words blazing through my veins. So dramatic! Ha!

But, in reality, it’s true. I think one of my biggest fears in life is that I will disappoint myself. Yes, you read that right, that I WILL DISAPPOINT MYSELF. Not anyone else. That ship sailed a long time ago, and if I’m being completely honest I prefer it that way. But, that’s the terrifying part.

The sooner you learn and realize that you will NEVER, ever, meet up to other peoples expectations, the sooner you start to live your life for you. And since no one else has to live with the consequences of what you do, or who you become, it only makes sense that you only ever really have to answer to yourself.

I’m going to be super real. I have absolutely disappointed myself before.

I’m going to be super real. I have absolutely disappointed myself before. Many times in fact. And I rarely pat myself on the back for ALL of the times I got it right. We are truly our own biggest critic. It’s something I’m working on, every day. Trying to be better to myself, to appreciate who I’ve become as an adult, a woman, a wife, a businessperson, and entrepreneur and all of the various titles I’ve picked up along the way.

Becoming me hasn’t been the easiest, but I have fallen in love with the process of what got me here, because I can truly say that I love who I am, where I am, and who I’m with at this point in my life more than ever before. I want this for every single person out there. You don’t have to be the person your parents want you to be, or fall into the religious box you were raised, you don’t have to be the person that drops everything and puts others before yourself all of the time.

It’s ok to think of yourself, in fact, I think it’s vital.

It’s ok to think of yourself, in fact, I think it’s vital. To make sure you have financial stability before giving to others, to not answer the phone every time they call, or to be the go-to person that takes care of everyone else. Like on an airplane, you have to first put on your oxygen mask before assisting others. We have to take care of ourselves to be a better caretaker.

So when I see the words brave, bold or brazen I think of all of the times I wasn’t any of these words and it forces me to think bigger and bolder. That’s why I’ve decided to use these words as my bad-ass business playbook. Truthfully I need a push like everyone else. I struggle with procrastination, fear and mental-blocks just like you.

I’m dedicated to using these words to motivate myself and you! That’s why I’m launching a group coaching collective called the Brazen Mastermind, and speaking at The Special Event about building a bad-ass brand. I use the word BOLD to emblazon you with energy and excitement and I’m channeling the brave super power I have to be all of the things I need to be so I can punch my fears in the face and try not to disappoint myself.

Do you have a word that sparks emotion in you? I’d love to hear about it!

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I'm an intellectual badass (aka nerd) who's obsessed with all things business, money, branding and creating a killer guest experience. I hold nothing back as we dive into my 14+ years in the wedding, event  & hospitality industries. Discover how I transformed my wedding company into a MILLION DOLLAR enterprise AND built a business that I love. I show you how you can too! 

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Rayna Wallen is a business coach for wedding planners, designers and florists. A bold innovator and leader in the live events industry, she has over 15 years of experience in building and launching creative events and hospitality businesses.  

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